Thursday, November 18, 2010

Chardonnay comeback

Firsthand reports from retailers and sommeliers have been suggesting that chardonnay is making a comeback, and the sauvignon blanc tsunami may be on the wane. Now there are figures from the statistical font of all knowledge, Nielsen, showing a return to growth of chardonnay sales in both the $14-$19 and $25-$35 per bottle categories. The greatest growth was in the $14-$19 bracket, with sales increasing 6% in the September quarter, compared to a 2% growth for sauvignon blanc.

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