Monday, May 28, 2012

Wine Intelligence Business Awards

Wine Intelligence is the foremost market research business in the world, operating in 20 countries.  With its senior management split between the UK and Australia, it is able to cover the three major spheres fitting within its global business: first, Europe (including, of course, the UK); the Americas, North and South; and Australasia, in this context embracing China and Greater Asia, Australia and (as an outlier that is geographically a one-off) South Africa.

Its recent analyses of the Asian markets have been especially interesting, picking up trends the moment they emerge – thus a growing awareness and interest in white wines, and sweet red wines, in China.

To celebrate the 10th anniversary of the founding of Wine Intelligence, it has instituted business awards to be presented around the world over this year.  Su Birch, CEO of Wines of South Africa, was the first recipient; more recently awards were given to wine journalist Tim Atkin, MW, and Chester Osborn of d’Arenberg.

In typical form Chester Osborn joked in his acceptance speech ‘I can’t believe I have won this award...I have never worked a day in my life, I am still making mudpies – there’s the same ingredients water, soil, sun makes grapes as well – so I think it is fantastic that I’ve won an award for still being a big kid.’

Tim Atkin’s award marked his ‘willingess to challenge conventional wisdom whilst remaining the consummate wine professional’ admired by the world-over.  He responded by saying, ‘I have been lucky to win a lot of awards in my life, but this one means the most to me because it is from people who are my peers and colleagues.’

He also continued a theme that he has been hammering for some time now in the fortnightly UK trade magazine, Off Licence News, by saying ‘ saddens me slightly that we have lost a bit of excitement [about wine] in this country. We have still got some great wine professionals, and I hope some reasonably good wine journalists – let’s put the UK back in the centre of the wine world, not in the margins.’

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