Lower Alcohol Wines

Wine Intelligence, the foremost market research business in the UK and Australia (but with a world outlook) has just released a report on Lower Alcohol Wines.  The full report runs to 74 pages, but its essence is very interesting.  It says ‘Once considered a niche, outsider product category, lower alcohol wines are now growing in stature in many markets around the world. Across the 8 markets looked at in this report, buyers of sub 10.5% ABV wines now account for 38% of consumers, or in other terms, over 80 million regular wine drinkers – making a rather compelling case that this is a market sector which can no longer be ignored.’

I wonder whether this will finally provide an ice-breaker for Hunter Semillon.