Thursday, December 22, 2011

A+ Australian Wine Celebration

What many consider a long-overdue campaign by Wine Australia to feature the best wines of Australia will run from 12-29 April 2012. A preliminary media release giving some idea of the extent of the programme follows.


Australia’s greatest ever wine celebration kicks off nationwide in April 2012
Wine Australia’s A+ Australian Wine Celebration launches for the first time from 12 to 29 April 2012, and all Aussies are being called on to get involved in the country’s biggest collaboration of wine events.
The 2012 inaugural celebration of Australian wine will feature almost 100 events, tastings, parties and wine love-fests from Sydney to the Strathbogie Ranges via Subiaco and Strathalbyn.

The A+ Australian Wine Celebration is an opportunity for the Australian wine community to come together to collectively promote the quality, diversity and value of Aussie wine – on our own soil.

The Celebration is for anyone who enjoys a drop of Australian wine whether it be Tassie Pinot Noir, Hunter Semillon, Margaret River Cabernet, Yarra Valley Chardonnay or Barossa Shiraz (and of course all the other variants from more than 60 designated wine regions).

Wine Australia’s Regional Director, Australia and Emerging Markets Aaron Brasher said it was a unique occasion for all Australians to discover more about this country’s wine and get behind the wine industry.

“We are thrilled with the exciting mix of Australian wine experiences in April next year. Australians can celebrate the great wine created in their own backyard, across the street, down the road or on the other side of this great land,” Brasher said.

A+ Australian Wine Celebration will be launched at a public gala event on 4 April at Sydney’s Ivy Ballroom, in conjunction with the Merivale Group, before events across the nation commence on 12 April.

“For two-and-a-half weeks, Australians can celebrate the most diverse, dynamic and exciting wine producing nation in the world as Australian wine flows across our capital cities and many of our most beautiful regional communities,” he said.

A snapshot of events across the great divide…

NSW
14 April:
Join Brokenwood Wines Winemaker for a Day – make great wine and have fun with winemaker Ian Riggs for a lesson in what it takes to make those award winning ‘iconic’ wines from the Hunter.

28 April: If you fancy yourself in the white coat without the Doctorate then join the Sydney Wine Academy - Australian Wine Show Judging Class at the Wine Academy at TAFE NSW. Learn what it takes to be an experienced show judge and educator with behind-the-scenes access to the industry leaders in show judging.

SA
13-14 April:
Join the Coonawarra as its wineries open their doors for the Coonawarra After Dark Weekend, the peak of the grape harvest for two very special evenings giving you the chance to see, hear, touch and learn about the hard work and passion that goes into great Coonawarra wines.

VIC
26-29 April:
Head along to the four-day Yarra Valley Food & Wine Festival, Reap & Relish, which will showcase the Yarra Valley’s best wine, food and beer offerings.

TAS
18 April:
Come and enjoy what Tasmania is famous for at the Sparkling Tasmania Tasting at Pipers Brook, hosted by Jansz Winemaker Natalie Fryar. You can enjoy the flagship cuvees among other varieties and learn all about the very best of Tasmania’s sparklings.

QLD
21-22 April:
It wouldn’t be a celebration without the Elevated Taste – Grazing the Granite Belt. Experience all the Granite Belt has to offer in a long lunch throughout this exciting and interesting wine region.

WA
21 April:
Vasse Felix is holding the Pre-release Heytesbury Tasting & Meet the Winemaker hosted by Chief Winemaker Virginia Willcock within the winery. It will be an opportunity to taste a pre-release of its flagship wine among others.

Do your part for the Australian wine industry and get involved in one or many of the exciting and interesting events in a town near you during April 2012. Register for one or all national events at http://www.apluswines.com/a-australian-wine-celebration

For a full list of events go to http://www.apluswines.com/en/a-australian-wine-celebration.aspx


For further information relating to A+ Australian Wine Celebration month please contact:

Prue Semler
Account Manager
E pruesemler@liquidideas.com.au
P 02 9667 4211
M 0404 099 967

Georgie Leach
Account Executive
E georgieleach@liquidideas.com.au
P 02 9667 4211
M 0415 501 998

Aaron Brasher - Wine Australia
Regional Director, Australia and Emerging Markets
E aaron.brasher@wineaustralia.com
P 02 9361 1227
M 0411 470 856

About Wine Australia
Wine Australia is a statutory Government organisation established to provide strategic support to the Australian wine sector. Its mission is to enhance the operating environment for the benefit of the Australian wine industry by providing the leading role in market development; knowledge development; compliance; and trade.

A+ Australian Wine is the consumer-facing brand which aims to reposition the Australian category via image, price and representation.


3 comments:

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Online Wine Chic said...

Sounds like a great idea. As a queenslander, it will be interesting to see what the granite belt has to offer.

buy wine online said...

I heard about this  grand show from one of my friends live in Queensland. Being a part of this prestigious wine industry is always awesome.  

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