Thursday, October 31, 2013

Why has no-one thought of doing this before?

I recently attended a 30th anniversary tasting at TarraWarra Estate. The event was organised by Kathy Lane of FireWorks PR, who provided everyone with sheets in tasting note order with the full names and other particulars of each wine being tasted. Her comment was “I have attached a soft copy of the wines we will be tasting on the day. I thought you may like to load this up onto your computer, ready to go for inputting your notes on the day. We will also have a printed copy available on the day if you prefer handwritten notes. Absolutely up to you.” 

Attention all wine PR agencies. Why has no-one thought of doing this before? It makes life very much simpler where there are a number of wines to taste.

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